Three trends that companies have to face in 2021

Posted March 2nd, 2021

  • Companies should invest in their digital growth to face the new reality of the market and their customers.
  • Multi-cloud and virtual desktops are some of the trends of the year that begins.

Dominican Republic, February 2, 2021– Last year represented an opportunity for companies to bring their digital transformation to life, reinvent themselves and adapt to guarantee their continuity in the marketplace.

Looking ahead to 2021, C&W Business, a communications company operating in Latin America, identifies three major trends that companies from all sectors should consider when planning their digital strategy.

“All companies have to ensure that they have high-quality connectivity, in addition to the
necessary security and accessibility, which are essential in the digital transformation processes, which is today essential to achieve business objectives, especially to face the current challenges imposed by the market”, says Teudis Quezada, Country Manager of C&W Business in the Dominican Republic.

These are three trends to keep in mind:

1. The cloud will take a great digital leap

Cloud services will take center stage thanks to their functionality to connect and facilitate remote work. In 2021 the multi-cloud format will gain more strength thanks to its ability to organize different workloads in various on-premise environments, encompassing private and secure clouds with nearby data centers, and public clouds with essential information for the alignment of all the areas to the business objectives.

According to the special report of the Economic Commission for Latin America and the Caribbean (CEPAL) “Universalize access to digital technologies to face the effects of COVID-19” traffic and use in teleworking tools increased by 324%, however, only 76% of the region’s employees could perform optimal teleworking. With multi-7’cloud services and the management of public and private clouds within the same IT architecture, the conditions for employees are facilitated thanks to the availability of tools and information available in real time and in a collaborative way that also allow optimal operation both with internal teams and with their clients or external users.

2. Digitization is a need for all industries

In the Dominican Republic, industries such as e-commerce led the transformation digital, and online consumption since the beginning of the pandemic grew 300% in the region according to the expert consumer consultant, Kantar. Other sectors that seemed resected or with a slower process, prioritized their transformation during 2020 in favor of the community: a clear example is Aurora, a bot developed by the Ministry of Public Health that connects more than 200 doctors through the internet. Also, services such as delivery also grew thanks to its high demand, is the case of Ubereats that publicly stated that it grew at global level 83% in the pandemic.

However, although the outlook is fast, there are still other industries that need digital transformations and diversification of its services with the help of technology, the “Real Estate” or real estate sale is one of them, threatened by teleworking and modern concepts like coworking in the sale of its business spaces.

Currently, the Dominican Republic ranks 82nd within the World Government Index United Nations Digital/ E-Government Development Index, published on July 10, where there is also a growth of 51% between 2014 and 2020. Demonstrating that the digital transformation is a reality and must continue to grow exponentially.

3. Security is critical for remote work

Corporate virtual desktops are something to consider for 2021: one of the main challenges in 2020 was the optimal remote access to applications for daily work tasks use, which initially affected the performance of employees in some industries. Now, it is necessary to rethink the support strategies towards a new flexible work scheme in different ecosystems taking into account the high hardware costs to run programs with high graphic demand that some companies such as those in the education sector have.

For Teudis Quezada, “the digitization process in companies represents a great job, and it is that of being able to maintain a connected world by guaranteeing high-quality connectivity, understanding that IT is a vehicle for the delivery of services that adapt to the needs of the end customer. Currently companies are looking for strategic allies, who they have solutions that support the implementation of their strategies and we support them”.


About C&W Communications

C&W, part of the Liberty Latin America group of companies, is a full-service communications and entertainment provider and delivers market-leading video, broadband, telephony and mobile services to consumers in more than 20 markets. Through its business division, C&W provides data center hosting, domestic and international managed network services, and customized IT service solutions, utilizing cloud technology to serve business and government customers. C&W also operates a state- of-the-art submarine fiber network – the most extensive in the region.

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